Invisalign's CX Week is a pivotal initiative celebrating Align’s partnership with dental professionals. My role helped to develop a refresh on themes and establish an evergreen brand identity for long-term use. Below is a collection of assets designed to reinforce Invisalign's commitment to supporting doctors and their practices.
Designed for digital. Photoshop, Illustrator, InDesign
Invisalign: Customer Experience Week 2025 Branding
I developed and delivered a branding kit for CX Week, with a versatile logo design that bridges both themed and evergreen applications for long-term use. The project included updating icons and introducing fresh gradient patterns that align with 2025's visual direction.
Photoshop, Illustrator, InDesign 2025
CX Week Design board
Animated Uplift Cards
I designed and animated a series of dynamic GIFs that bring to life CX Week 2025's theme, "Impact through CARE." These custom animations serve as recognition badges on Align’s internal platform, celebrating Align employees who demonstrate exceptional performance. The designs translate core message into engaging visual rewards that reinforce Align’s culture of excellence.
Photoshop, Illustrator, After Effects 2025
Social Media Cutouts
I revitalized Align's CX Week photo experience by designing new evergreen cutout boards that merge contemporary social media aesthetics with lasting brand appeal.
Photoshop, Illustrator 2025
CX Week T-shirts
Align's CX Week T-shirt designs showcase the new evergreen branding, ensuring new apparel remains fresh and relevant throughout future CX Week celebrations.
Photoshop, Illustrator, After Effects 2025
Zoom Backgrounds
These Zoom backgrounds fit nicely into the CX Week brand ecosystem. These designs serve as professional backdrops for CX Week speakers, integrating Align’s branding elements into the online community space.
Photoshop, Illustrator 2025.
